Congratulations! It's a First for First Copy's Alice
We were all delighted to hear that Alice Ryan, a member of First Copy’s marketing team, had received a First in her degree. Alice has been working with us for a couple of years and it’s great to see her hard work paying off with a degree in Business Management with Marketing from Leeds Beckett University.
We have enjoyed working with Alice during the university holidays and through ongoing project work, particularly for social media, during term times. It was great to have her input into a large number of projects and the benefit of lots of fresh ideas for our own marketing.
Alice said, “the team at First Copy were very supportive with my studies, allowing me to work within areas that were particularly pertinent to my studies, giving me insight into all areas of business operations, including marketing, finance and sales. I gained knowledge of various tools, such as Google Ads, Mailchimp and Microsoft and Adobe analytical and design softwares. This practical insight helped with my theoretical studies and it was particularly helpful to see how a real-world business implements marketing strategies.”
Alice’s dissertation was a Consultancy Report for the Emmerdale Studio Experience, an evaluation of marketing opportunities ‘to raise brand awareness of all aspects of the business’ portfolio, as a way to expand their customer market’. Alice got stuck in with primary and secondary research to provide a detailed response with relevant marketing opportunities for the company to implement.
Her dissertation wasn’t the first time that she got practical experience of real-world marketing as she was an integral member of the team here, too. While Alice has gained experience, First Copy has gained Alice’s skills and the benefits of her degree study. Her innovative ideas helped us improve our social media, instigate a blog and modernise web content. We’re also indebted to her for the new collateral she created for our sales team to give to customers.
It was fantastic for First Copy to host a business and marketing intern, and we hope to see Alice’s career move from strength to strength in the future. Thank you for everything, Alice, a huge well done from all of the team!