Honey: Cows About Cambridge
Our bovine beauty, Honey, graced the streets of the city in 2021.
The Making Of
After the trail, we made Honey’s ‘making of’ video more widely available. Watch it below.
Cows About Cambridge at a glance
- Raising money for Break Charity
- Almost 90 sculptures
- £257,100 raised at auction
- 533,571 actively engaged
- 2.3 million app interactions
- A T. rex in 2022!
Meet Honey!
Welcome to our Cows About Cambridge page. As a team, we were delighted to sponsor Honey, brought to life by artist Jina Gelder.
Honey was one of almost 90 cows grazing the streets of Cambridge city centre between 28th June – 4th September 2021, part of the city’s biggest mass participation event of the year, coordinated by Wild In Art and organised to raise money for children’s charity Break. Honey was one of the large cow sculptures but there was also a herd of ‘Mini Moos’ around the city.
During the trail, Honey could be found grazing in New Square Park, between the Grafton and Lion Yard shopping centres.
The official trail app showed trail-goers where all the sculptures were located and gave access to bonus content. Each sculpture could be ‘unlocked’ to claim local rewards, achieve milestones, count steps and even to share selfies in the ‘Cowmunity’!
We have loved seeing all your photos on social media, and speaking to you for Honey’s own twitter account, @HoneyTheCow or from our Instagram accounts, @fccinnovation and @honeythecambridgecow.
Those that unlocked Honey in the Cows About Cambridge app received a link to Honey’s ‘making-of’ video and a chance to enter our free prize draw. The trail and farewell weekend are now over, and the prize draw has closed.
Stay up to date with our new boy, Rex_Machina!
You might like to follow our social media channels, which are still active, although Honey’s twitter account has been taken over by Rex_Machina, our Norwich GoGoDiscover 2022 T. rex!
Honey’s very own Twitter feed
Our Instagram feed
Our Facebook page
Our company LinkedIn page
We are also delighted to say that once Cows About Cambridge is over, we’ll still have a sculpture to be excited about…because we are sponsoring a Norwich T. rex in 2022! We cannot wait to get our teeth into something so roarrsome!
Click through to the GoGoDiscover (Break) website to learn more about the sculptures, events and fundraising.
get a trail map
Find printed maps with T. rex and mammoth locations in hubs across Norwich and Norfolk.
Download the App
Plan your route, unlock the characters, get rewards and vote for your favourite!
The Sponsors
Learn which businesses have sponsored T. rexes and mammoths.
The Artists
Find out more about the incredible creatives behind the sculptures.
Recent Posts About GoGoDiscover
Rex_Machina helps raise £427,000 for Break Charity!
The GoGoDiscover 2022 auction was held at Norwich Cathedral, and we watched Rex_Machina go under the hammer. Let’s look at
GoGoDiscover 2022 farewell and auction
So long, farewell, Rex_Machina good bye! As the T. rex and Steppe Mammoths of this year’s GoGoDiscover Trail head to
The Launch: GoGoDiscover 2022 is Go!
The summer of 2022 is about to get wild; GoGoDiscover 2022 has officially launched! All the news here, along with
GoGoDiscover is coming: First Copy partner with Break (again!)
From a MOO to ROAR. First Copy is stomping its way to Norwich with another Break sculpture, this time, a
Magnificent Moos! Impressive results of Cows About Cambridge revealed
Earlier this year, FCC Innovation had the pleasure of participating in Cows About Cambridge. The trail had an incredible impact
Ask for a quote today
Mention Rex_Machina and we’ll make an extra donation to Break!
Fill in this form, or call us on 01223 811805.
