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First Colour in a Sparkling Return to First Copy

  • October 4, 2023
  • Case Studies, Commercial Print, Production Print & Technology

Updated on 04/10/2023.

In what is fast becoming the ‘year of the Iridesse’ for First Copy, a new Xerox Iridesse Production Press was installed at London-based First Colour, alongside a Xerox PrimeLink B9125. First Copy has backed the installation with a tailored service and support plan.

The new devices mark a return to Xerox and First Copy. About five years ago, First Colour Director Cliff Finn and the team decided to try another manufacturer. However, when the contract was once again due for renewal, Laurie Ryan at First Copy was pleased to build a new service plan and advise on new Xerox equipment to maximise First Colour’s print potential.

Read on to learn more about one of our fantastic partners and to find out why the Xerox Iridesse was First Colour’s first choice.

Another New Addition at First Colour

Following the successful install of a new Xerox Iridesse and PrimeLink last year, First Colour have welcomed another Xerox device into their print room.

Read on to learn about First Colour’s new Xerox Versant 4100 with XLS High-Capacity Feeder.

A photo of First Colour's print room.

All About First Colour

  • First Colour Website

  • See First Colour’s Facebook page

  • First Colour’s Google Reviews

Born in Central London nearly 20 years ago, First Colour provides an unrivalled print, copy and design service. Today, the business operates 24 hours a day. It counts over 700 businesses as clients, supporting a wide range of sectors and sizes, from nationalised organisations and large prestigious companies to smaller businesses in the local community.

First Colour boasts several awards and accolades, including the Best Business Award for Customer Focus. The company also has both ISO 9001 and ISO 14001 accreditation in the fields of quality and environmental management.

Over the past five years, First Colour has developed its offerings from its core business of small format copy and print. This development has seen the addition of a large format print production division. The expansion primarily serves the Central London-based retail sector and the needs of clients attending trade exhibitions.

First Colour’s print technicians have 275 years of experience between them. In their own words, First Colour offers 24-hours to quality: faster service, and all printing and finishing done in-house. The business promises its clients less hassle; its knowledgeable account managers taking full responsibility for projects, so customers don’t have to.

View examples of First Colour’s work across their product pages.

First Colour and First Copy

First Copy and First Colour began working together at the end of 2008. The relationship has always been mutually beneficial, sharing industry insight and knowledge between businesses.

Throughout the last decade and a half, First Colour’s dedicated Production Account Manager has been Laurie Ryan. It’s been Laurie’s pleasure to be on hand to advise on new and existing devices with the potential to keep First Colour ahead of the game.

Wanting to explore options from other manufacturers and see what technology was available elsewhere, First Colour decided to leave Xerox five years ago. We were sorry to see them go, but we also understood that businesses must be open to change.

Ultimately, however, the quality of Xerox devices combined with First Copy’s support was unmatched by competitors.

First Colour requires premium devices to reflect its status as one of the highest-volume independent printers in London. The design team found additional speciality toners from Xerox gave their work another level of quality.

A significant number of First Colour’s key clients require gold print on luxury products. First Colour found Xerox’s gold toner was of a higher quality and colour depth than competitors’ consumables. In addition, the team recognised the opportunities of using white underlay to make designs pop on coloured media and bring more creative options to many and varied applications. With these points in mind, the Xerox Iridesse Production Press eventually emerged as the front-runner amongst the competition.

Read our blog What is ‘Beyond CMYK‘?: https://firstcopy.co.uk/blog/what-is-beyond-cmyk

To make the most of the possibilities available, Laurie arranged for the team at First Colour to attend a Xerox Genesis training session run by the Zimnet Group. The webinar aimed to support the First Colour team to create more ambitious and valuable designs using speciality colours on the Iridesse, ensuring the business is equipped to get the most out of the device.

First Copy also installed a Xerox PrimeLink B9125 to take care of First Colour’s high quality and high volume mono print demands.

Laurie says, ‘It’s been great working with such an experienced printer in such a prestigious part of London, and I’ve always enjoyed working with Cliff in particular. I’m looking forward to helping First Colour utilise their new Iridesse for higher-value print opportunities, and it will be exciting to see the products they start creating.

Contact First Copy for tailored training, or view our events page for upcoming sessions: https://firstcopy.co.uk/events

The Benefits of First Copy’s Support

First Colour’s 24-hour operations and wide variety of services mean it needs the best possible level of support to keep its presses running.

First Copy offers a complete managed print service, including an experienced account manager and a dedicated helpdesk team. The First Copy technical team behind the helpdesk is tasked with keeping print rooms supported and working as efficiently as possible.

Cliff was keen to return to First Copy’s helpdesk and their designated Technical Analyst, Ali Robinson. Most of First Copy’s customers have specific Technical Analysts who know their customer accounts inside and out. Consequently, the First Copy team has a level of familiarity with customers that direct manufacturer support and call centres can lack.

First Colour’s new service agreement includes a bespoke support plan from First Copy to better manage the challenges associated with manufacturer support.

Please read more about our support and managed print service in our blog post: Print Industry Service Expectations: Manufacturer & Supplier.

New Year, New Printer

Not 12 months after the Iridesse moved in, First Colour were in need of another device.

Another manufacturer’s press at First Colour needed replacing, so Cliff looked back to Xerox’s catalogue to see which device would be the best fit.

First Colour needed a robust device that could print longer sheets, as well as match the colour profiles being used on the Iridesse.

Therefore, Laurie suggested a Xerox 4100 with EX Fiery RIP, a XLS High-Capacity Vacuum Feeder, IDM & Production Finisher.

This new addition means that First Colour’s digital print environment is made up of three Xerox devices working together seamlessly, to continue producing large quantities of premium prints, without compromising the high quality.

For the installation of the Iridesse, we closed the road in Central London to get the crane in that lowered the press into the premises!

The Results

This latest project between First Colour and First Copy has meant:

  • A more tailored service plan, built on experience from previous challenges with manufacturer support and designed to future-proof service
  • The added value of appointed team members on First Copy’s helpdesk always ready to help
  • An ongoing professional relationship with account manager Laurie Ryan
  • Market-leading opportunities opened by a Xerox Iridesse to provide high-quality, Beyond CMYK applications for customers, and the long-sheet capacity from the Versant 4100

Contact Us

If you’re looking to upgrade your digital press or want to learn more about how Xerox machines could help you develop your business, please get in touch with us on 01223 811311.

Alternatively, you can contact us using the form below.

Forest Onderka-Lang
Forest Onderka-Lang
Our customer experience lead, Forest works with our customers to create case studies that showcase their work to our audience. Find her on LinkedIn.
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