The future of metallic, clear and white inks is bright, and investing in digital printing enhancements that take your technology beyond CMYK could be one of the best opportunities ready for the taking in today’s print market.
Keypoint Intelligence InfoTrends project that digital print enhancement volume will grow at 27% annual compound growth rate through 2020, giving businesses the chance to grow and profit substantially.
Metallic inks have never been better – now available as digital dry inks, they balance the traditional and digital to provide a great option for modern operations. The metallics incorporate flecks of metal for an outstanding print quality at an affordable cost, coupled with the bonuses that digital printing already brings: fast turnarounds, low-cost short runs and variable data printing.
What’s more, Xerox Speciality Dry Inks are not limited to metallics. Xerox can offer gold and silver metallic in the same press as clear dry ink – something not possible with other vendors – by using a Xerox Colour Press 800i/1000i. It’s even possible to mix metallic inks with other colours to create new and inventive shades of silver, gold and bronze. There’s no longer a need to outsource for offset gold and silver – print inline at rated speeds instead. With soon-to-be-launched 6-colour digital press capabilities on the horizon, capibilities will be extended even further, bringing even greater opportunities.
And with Xerox iGen 5’s recent addition of White Dry Ink – which won a Must See Em’s Award - you can offer digital printing enhancements that command additional premium pricing and margin opportunities. This is possible with the iGen 5 Press’ fifth print station which can support a new white dry ink toner (see our news post).
With options for one or two passes, Christmas cards have never looked better. The features of the iGen 5 allow white layers to be printed automatically over or under CMYK for benchmark opacity, even over strong-coloured stock.
Xerox’s White Dry Ink was developed in response to demand for white across marketing, signage and packaging – the Xerox iGen 5 Press can print straight onto clear vinyl and folding cartons, for example, giving enormous versatility and opportunity.
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