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Variable Print and Security Markings: Tackling Print Fraud

  • May 22, 2023
  • Blog, Office Print & MPS, Production Print & Technology

Everyone wants to stay a step ahead of counterfeiters. Businesses also want oversight of supply chains and deliveries. What do all these things have in common for printers? Variable Data Print (VDP), or, as Xerox call it, Variable Information (VI).

Offering your customers affordable variable print options means supporting them to create personalised and relevant communications, helping them keep an eye on their business processes, and ensuring they reduce the chances of losing revenue to counterfeit goods and services. It also means higher-value work and increased income for your print business if you can offer it efficiently.

Recent workflow software updates have brought security and tracking markings to the entire Xerox production range. In this month’s blog post, we’re focusing on the types of variable markings you can create and the tech stack you will need to produce them.

Why use variable markings on printed products

There are two main reasons why speciality markings are helpful, and both can offer you new opportunities to sell high-value print:

  • Security
  • Tracking

 

Security

Getting to the front of the line and finding your gig ticket is counterfeit is (at best!) frustrating. Finding out an employee’s qualification certificate is fake isn’t great, either. Tackling print fraud is a growing concern, but VDP can help you address it for your customers, giving them confidence that the tickets and certifications you produce for them are more difficult to forge.

Tracking

Adding unique numbers and 1D and 2D barcodes to print jobs makes monitoring inventory and stamping out fraudulent copies of products simpler. What’s more, you can bridge the physical and digital by keeping password-protected PDF copies and using digital signatures alongside the printed packaging.

Take a look at the video to see how Xerox’s technology has given a competitive edge to digital printing company, Grafotypiki (note, this video was originally produced before these options were extended throughout the Xerox range).

 

What is Xerox Specialty Imaging?

Exclusive to FreeFlow VI Suite, Xerox Specialty Imaging is the name for a group of security effects achieved with colour, media and Xerox devices – no special toners/inks or papers are needed. Some are visible to the naked eye; others appear only in certain conditions.

These effects can be used to crack down on fraud, assist with identification and tracking or add interest to a design, and, in so doing, add value to your print.

What’s more, you can use more than one technique at a time in a single application and vary the mark from print to print.

Some marks can be produced on mono presses, but not all.

What type of security marks can xerox presses produce?

The group of security marks is as follows:

  • Xerox MicroText Mark*
  • Pantograph Technology
  • Xerox Fluorescent Mark
  • Xerox Infrared Mark
  • Xerox Correlation Mark* 
  • Xerox GlossMark*

 

*These marks require the download of specific fonts. Download is free of charge.

Xerox recommends running tests for specific stocks to confirm results. This is because different combinations of devices and media will produce slightly different results.   

More about these marks

Let’s take each type in turn to understand what you can do. Remember, you can use more than one on a single document.

Xerox MicroText Mark

The clue is in the name with a MicroText Mark – it creates characters in a downloadable font too small for the naked eye, in sizes smaller than 1 point. It looks like dots until you pass a magnifying glass over the document.

Xerox GlossMark

A GlossMark is invisible when you look at a document head-on but visible when you tilt the page into the light. You can use GlossMark to hide text or images (for text you will need to download a font).

It works on colour machines only.

Pantograph Technology

Some documents show new words when they are photocopied; it is pantograph technology that makes this possible. Certificates, for example, could show the word ‘VOID’ when duplicated.

You can create this effect on both colour and mono devices.

Xerox Fluorescent Mark

This one also only works on colour devices. A Fluorescent Mark looks like a speckled box on the resulting print. It’s very difficult to work out the message in daylight, but it can be read simply under a UV or black light. 

Xerox Infrared Mark

Again, the Infrared Mark looks like a coloured box to the naked eye. However, an infrared camera will pick up printed text or imagery. You can achieve it only on colour presses. 

Xerox Correlation Mark

To the naked eye, a Correlation Mark looks like a box with a pattern, perhaps diagonal lines. The security marking within can be ‘unlocked’ with a corresponding unique transparency (aka validation key). When the transparency is overlaid, the hidden message appears. 

Different patterns can be used between different prints to increase security even further. What’s more, two patterns can be used together so that the image reveals a different message with each transparent ‘key’.

Correlation Marks require a font download. 

Learn more about all of these marks through Xerox documentation: 

Xerox FreeFlow Variable Information Suite

Xerox Speciality Imaging: Fraud Deterrent Technology

Where can you use security markings in the real world

You can use security marking almost anywhere, but the effects tend to be used most commonly on things dishonest folk are likely to try to counterfeit, or high value items that need tracking:

  • ID badges and documentation
  • event tickets
  • certification
  • parking passes
  • money off vouchers and coupons
  • lottery and raffle tickets
  • invitations
  • pharmaceutical packaging 

 

Which Xerox presses can create these marks

Xerox PrimeLink printers, Versant presses, the Iridesse, iGen 5 and Baltoro can all produce Specialty Imaging (although mono versions or K-only mode on some of these will restrict which marks are possible). 

The extension of supported presses came with the introduction of VI Suite v18 in May 2023. 

What technology do you need in order to produce security marks?

You will need a Xerox digital front end (DFE), Xerox production printer or press, and Xerox FreeFlow VI Suite with either the Design Express or Design Pro module (some companies invest in both for different jobs; learn more about the different modules in our launch article).

Key points

As we’ve seen, the combination of Variable Information and security marking is a valuable addition to a printer’s portfolio to support end users worried about fraudsters.

You may already have the technology you need to run these special effects. If not, you can get started by adding Xerox FreeFlow VI Suite to your workflow toolkit and get more out of your Xerox device.

learn more

Our production team would be very happy to answer your questions; please give us a call on 01223 811311 or submit a contact form below.

Elizabeth
Elizabeth
Six years into her tenure at First Copy, Liz particularly enjoys writing about new production innovations and market trends.
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Title 'Variable Print and Security Markings: Tackling Print Fraud' on a First Copy branded template with an image of a magnifying glass zoomed in on the word 'Fraud'.

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