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  • Direct Mail in a GDPR landscape: an enormous opportunity

    You might have heard an awful lot about how GDPR will impact email marketing, as well as calls and texts, but did you know that you do not need explicit consent to send postal marketing if it can pass a ‘legitimate interest’ assessment?

    Direct Mail is a huge opportunity in a post-GDPR landscape

    If print is your product, then what better way to get the quality of your output under the nose of a company influencer than sending a real, physical, example demonstrating your capabilities? And what better time to demonstrate your work than when more and more companies will be considering putting more effort back into coordinated direct mail campaigns?

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