Real books are evolving: variable print for education
What's the biggest digital print opportunity? Direct mail? Magazines? Catalogues? Brochures? Books....? Recent research published by Xerox suggests that between 2017 and 2022, 31.3 billion additional impressions can be expected for the book printing market - more than double that for the other sectors.
So we'd better cancel the funeral, because printed books aren't dead! Despite regular warnings that the humble book will soon be confined to history, stats from Nielsen BookScan suggest that the UK market grew 2.1% in value and 0.3% in volume last year. The Bookseller suggested this was up £34m and 627,000 books compared to 2017. The evidence is that eBooks and 'real' books are on the up.